Sometimes I wonder how things get past the "brainstorming" phase in a marketing campaign. Like the Burger King. Disturbing. What makes someone think "Hey lets put a big plaster head on a guy and have him stand awkwardly in random places that would make someone want to call 911. He disturbs me. More so than the Quaker Oats Guy. He is less encroaching. He just stands there statue-like. I can deal with that. The King, he interacts and that just oogs me out. 
I am sitting here in a Quality Inn in Floral Park, NY. It's a smaller room than I am use to and this commercial pops up for the NYS Lottery. Not sure if it's the confined space or my exhaustion, but this freaked me out. While he doesn't have a plaster head, he is disproportionate. Kind of like those greeting cards that have the animals with the googlie eyes that are way disproportionate compared to the rest of their bodies. So, he's got the big head, but he's actually only a little mini man. I just don't get it...but, I guess from a marketing stand point, I am talking about it, so it's at least memorable. I am such a glutton. Advertising Industries dream. http://www.youtube.com/watch?v=YtgYv5Wea_E check it out for yourself. You be the judge.
"'Hey lets . . . have him stand awkwardly in random places that would make someone want to call 911.'"
ReplyDelete"The King, he interacts."
*heave*